Free for local businesses

How does the internet
actually view
your business?

Most local businesses have significant gaps in their online presence and don't know it. We'll audit your digital footprint across six dimensions and show you exactly where you stand, for free.

Get your free market audit report No cost. No obligation. Delivered within 48 hours.
Sample audit result
Local service business
49/100
Grade: D. Major gaps identified
Content & Messaging 52
Conversion Optimization 52
SEO & Discoverability 42
Competitive Positioning 44
Brand & Trust 62
Growth & Strategy 42
Scores like this are common. The audit shows you what to fix, and in what order.
What's included

A real analysis, not a checklist

This isn't a generic scoring tool. Every audit is a written report covering the specific gaps and opportunities in your business's online presence.

01
An overall score with letter grade
A single number that benchmarks your digital presence against businesses in your category, with a clear explanation of what it means.
02
Scores across six dimensions
Content, SEO, conversion, competitive positioning, brand trust, and growth strategy. Each is scored and explained in plain language.
03
Prioritized findings
Critical, high, and medium-priority issues ranked by their likely impact on your business, so you know what to address first.
04
A specific action plan
Quick wins you can act on this week, plus a 1–3 month roadmap for the changes that require more effort.
05
Competitive context
Where you stand relative to other businesses competing for the same local customers, and where the gaps are widest.
06
PDF report, yours to keep
A formatted, professional report delivered to your inbox. Share it with your team, your web person, or your marketing partner.
The six dimensions

What we actually look at

Each dimension is scored independently, weighted by its likely impact on your bottom line, and explained in terms specific to your business.

Content & Messaging 25% weight
Does your website communicate what you do, who you serve, and why you're the right choice, clearly and quickly??
Conversion Optimization 20% weight
When someone visits your site, is it easy for them to call, book, or contact you? Or are they quietly leaving?
SEO & Discoverability 20% weight
Can local customers find you on Google when they're searching for what you offer? Or are competitors getting that traffic?
Competitive Positioning 15% weight
Is it clear why a customer should choose you over the business down the street? Or does your online presence look interchangeable?
Brand & Trust 10% weight
Does your digital presence signal a legitimate, trustworthy business. Or does it create doubt before a customer even calls??
Growth & Strategy 10% weight
Are there mechanisms in place to retain customers, generate referrals, and compound your marketing over time?
The process

Simple. Three steps.

No discovery calls required upfront. Submit your information and we'll do the work.

01
Submit your business info
Your business name, website, and location. That's all we need to get started. Takes about 60 seconds.
02
We run the audit
We analyze your digital presence across all six dimensions against industry benchmarks and your local competitive landscape. Delivered within 48 hours.
03
You get the report
A PDF report lands in your inbox with scores, findings, and a prioritized action plan. No sales pitch required to receive it.
Who's behind this

25 years in technical marketing.
Now helping local businesses.

"Most businesses lose customers before the first conversation even happens."

I'm Ian Read, founder of Covalent Systems. I spent 25 years in marketing and product management for high-end scientific instrumentation, an industry where long sales cycles, technical credibility, and competitive positioning determine whether a company grows or stagnates. The same dynamics apply to local businesses, at a different scale.

I built the market audit to give local business owners the same quality of marketing analysis that enterprise companies pay significant fees for, delivered clearly, without jargon, and at no cost.

25 years in technical marketing & product management
Founder, Covalent Systems LLC, Irvine, CA
Ph.D., Chemical Physics
Get started

Request your free market audit report

Submit your information below. You'll receive a complete written audit report within 48 hours. No cost, no obligation.

Delivered within 48 hours
PDF format, yours to keep
No sales call required to receive it

We'll email your report within 48 hours. Your information is never shared or sold.